Leveraging data for marketing

Data-centric marketing approach for your business

Dinu Wijayaweera

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Marketing

Marketing is the key to reach out to your potential customers as well as the gateway to stabilize the relationship with your existing customers. Over the years, with the evolution of technology, the entrepreneurs and businesses find new ways to market their products or market themselves (self taught gurus, social media influencers, celebrities etc.).

While the marketing processes can be really rigorous and creative, you would find…

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